The Salvation Army’s 129th annual Red Kettle Campaign kicked off its season of giving on Thanksgiving and invited people to join the Fight for Good all year long to help the nearly 40 million Americans experiencing poverty. The iconic campaign kicked off at AT&T Stadium with a special live nationally televised halftime performance during the Dallas Cowboys Thanksgiving Day game against the Buffalo Bills.

The Red Kettle Kickoff starts the crucial fundraising holiday season for The Salvation Army. Because the 2019 Thanksgiving holiday falls later in the season, this year’s holiday season will be six days shorter than last year’s. Fewer fundraising days mean the potential for a shortfall in total contributions, making early awareness and momentum all the more critical, it noted in a press release.

With a mission to meet human need wherever it exists, without discrimination, The Salvation Army seeks to combat hunger, homelessness and hopelessness for anyone they can serve, regardless of sexual identity or orientation, gender, beliefs or any other factor, it added.

“Fight for Good” serves as the official theme of the 2019 Red Kettle Campaign. It acts as a call to action, encouraging supporters to join the Fight for Good with donations in red kettles and online and imploring them to consider making recurring monthly contributions for significant, sustained impact.

“We’ve had the honor of hosting this kickoff for 23 years now, and each year, we are humbled to know the great impact The Salvation Army will make in the lives of millions of Americans throughout the year,” said Charlotte Jones, executive vice president and chief brand officer for the Cowboys and former national advisory board chairperson for The Salvation Army in the news release.

Since teaming up in 1997, The Salvation Army and the Cowboys have collaborated to raise nearly $2.5 billion for the Red Kettle Campaign, which provides America’s most vulnerable with food, shelter and other support throughout the year.

The Salvation Army says to donate to the 129th Red Kettle Campaign:

Visit Give.SalvationArmyUSA.org.

Drop money into any of the thousands of red kettles at partner storefront locations.

Tell Amazon Alexa by saying, “Alexa, donate to The Salvation Army,” then specify the amount.

Sign up to give a sustaining monthly donation to help The Salvation Army year-round.

Give any amount by texting “KETTLES” to 91999.

The Salvation Army is also giving donors a new way to join the Fight for Good at the red kettle. Simply use Apple Pay or Google Pay at participating red kettles to digitally and seamlessly help families in need fight everyday battles all year long, the news release said.

For more ways to volunteer and give back, and to find a local corps, visit SalvationArmyUSA.org.

Supporters can donate to thousands of red kettles stationed outside outlets for Bass Pro Shops/Cabela’s, Big Lots, Boscov’s, Food Lion, Hobby Lobby/Mardel, JCPenney, Kroger Family of Stores, Macerich Properties, Macy’s/Bloomingdale’s, Rural King, Shopko, Walgreens, Walmart and Sam’s Club. Also, Covelli Enterprises – comprising Panera Bread, Dairy Queen and O’Charley’s – will be supporting The Salvation Army by either rounding up at the register or collecting donations via counter kettles.

From humble beginnings in 1891 as a Salvation Army captain’s start-up program in San Francisco, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. It provides toys for kids, coats for the homeless, food for the hungry and countless social service programs year-round. As part of the campaign, more than 25,000 Salvation Army volunteers throughout the country ring bells and solicit donations to the red kettles.

Source: The Salvation Army