It’s no secret that the global COVID-19 pandemic has disrupted people’s daily lives from ruining social and travel plans to businesses still being lockdown and working from home.
The effect of COVID-19 has also handicapped some industries that you may not have ever thought would be affected such as the beauty industry market that has experienced a drastic downfall in sales.
Global Beauty Industry Stats
According to the data released by Mckinsey & Company in May, the global beauty industry is expected to lose its revenues up to 30 percent in 2020, and up to 35 percent in the United States, according to a news release.
However, although the past two months have seen a steep decline in makeup sales, some positive changes have been made in the skincare sector.
According to Dr. D.H. Cho, CEO of Green Alley in a news release, “What people are looking out for today are core basics essential to their daily skincare routine. Additionally, we have seen a rise in sales in self-care and at-home treatment categories for specific skin concerns, especially in acne, blemishes, and eczema related products.”
More Skin Conscious
As the pandemic wears on it appears more people are leaning toward safer, cleaner, and more natural ways to take care of themselves, be it organics, naturals, or the like. Many have ditched their old routines and adapted to newer ones and that includes for some, going make-up and cosmetic-free.
Dr. Cho added in the news release, “Since the outbreak of the pandemic, many people have become more conscious about what they and their families apply to the skin in search of safer and effective ways to ensure their wellness.”
The natural beauty was already quite dynamic pre-pandemic but has been further escalated during the coronavirus. “As per the new normal affecting the beauty industry, we have been adjusting to new changes to meet consumers’ needs and expanding our collections of products that ensure clean ingredients, transparency, and safety,” Dr. Cho concluded.
Being Made Up, Less Priority
Due to the realities of physical distancing and mask-wearing, heavy makeup has become less of a priority. Instead, people are now more interested in products that may set them free from feeling constrained underneath the mask. With more people slowly adapting to what is considered by many to be the “new normal,” the trend is likely to continue even as people return to stabilized life, according to the release.
Is it time for you to go au naturel and ditch the heavy cosmetics, lotions, and potions and other products you have been using for years? Now might be the perfect time to try a new lifestyle.
Source: Green Alley